Marketing in a Challenging Economy … Selling the Experience

Determining the economic future is tough, how you market through the tough times isn’t. Join the BMA Pittsburgh Chapter for this entertaining and educational program that focuses on integrated marketing campaigns and blending traditional and interactive media, such as search, social media and mobile tactics.

Market leading organizations understand that traditional and interactive marketing tactics are not an either or proposition. Integrated campaigns aim to ensure message consistency through the complementary use of online and offline media.

Karen Fluharty has led this marketing effort at Prime Outlets and has developed progressive campaigns and achieved tremendous results. Program attendees will learn:

• How to distinguish between the “must haves” and “nice-to-haves” in your marketing initiative
• Why experience marketing is imperative for B2B customers, not just B2C
• How effective use of public relations can drive product interest
• How an integrated approach can deliver a higher return on your marketing investment

Respond now and be one of the first 25 registrants to receive a complimentary gift bag. All attendees will receive a VIP coupon book and be entered to win a $250.00 gift basket.

About the Speaker – Karen Fluharty, Senior Vice President, Marketing

A noted industry leader with over 20 years experience, Karen Fluharty is responsible for putting retail brands on the map, quite literally. A recent addition to the Prime Retail executive team, Fluharty oversees all marketing strategy and branding initiatives for the respected shopping center developer and owner, overseeing the brand voice and tactical execution for more than 21 of the nation’s most popular shopping destinations both domestically and in Puerto Rico.

For more than 12 years, Fluharty created and managed the marketing and tourism programs for one of the nation’s largest outlet developers, Chelsea Property Group as Vice President – International Marketing. Stationed in Chelsea’s Hong Kong office, Fluharty’s responsibilities included developing international market entry strategy; supervising country-specific joint-venture marketing groups in new and existing Asian countries; and developing and overseeing marketing, advertising and public relations strategies to support Chelsea’s shopping center portfolio both in-country and for US inbound tourism. Before her tenure with Chelsea, Fluharty held regional marketing stints with PREIT (formerly Rubin-Strouse Retail), Revlon and Bloomingdale’s.

Come Early and Network!

Join your colleagues for coffee and conversation. Registration opens at 7:30 AM with the presentation to begin around 8:00.