Next-Generation Lead Generation Strategies for B2B Marketers

Lead generation for small- to mid-sized businesses has never been more important. But how can companies minimize their investment in lead generation while maximizing their return? Brian Deagan, founder of Knotice a digital marketing firm, will show us how to cost-effectively automate traditional B2B lead generation tactics to drive sales. Brian will demonstrate the value of automating your customer acquisition and retention marketing efforts and engaging your prospects and customers in a direct, digital relationship with your organization. We will also learn about how to segment our customer and prospect databases to deliver digital marketing campaigns that are highly relevant, personal and immediate. Whether an e-mail, a personalized URL, or a mobile phone number, direct digital marketing can take your marketing efforts to the next level.

Join the BMA Pittsburgh Chapter and learn how your organization can gain a better understanding of digital lead generation stratgies designed to create a platform for sustainable growth.

You will learn…

• How to automate outreach efforts
• Messaging strategies that drive response
• How information can empower marketing and sales teams to work better together

About the Speaker - Brian Deagan, CEO
Brian is the CEO and co-founder of Knotice, an Akron, Ohio-based company that provides software and services that maximize the ROI of direct digital marketing through process automation, improved relevance, and increased performance.

An expert in the digital marketing space with nearly two decades of experience, Deagan saw the inefficiencies plaguing the industry and co-founded Knotice. He pioneered the idea of direct digital marketing --- a digital marketing method that is addressable—meaning you can identify the recipient of the marketing message being distributed.

Deagan is an industry thought leader and seasoned speaker who has presented to diverse groups about efficient and innovative direct digital marketing practices. He has also been featured in several leading marketing publications including Adotas, 1to1 Magazine, Mobile Marketer, The Wise Marketer, and DMNews, to name a few.

Come Early and Network!

Join your colleagues for coffee and conversation. Registration opens at 7:30 AM with the presentation to begin around 8:00.