Pittsburgh
Business Marketing Association - Pittsburgh Chapter

13th Annual BMA-Pittsburgh Education Series

Week 1 — Leadership Development

DR. SUSAN ATKINSON AND AMY SKOLEN
The InterLINK Management Team Leading Your Workshop…

Dr. Susan Atkinson, a Performance Coach and a “Peoplemap” trainer that works with businesses, individuals and self-employed professionals to promote personal and professional effectiveness and greater resilience in our changing world and workplace. Dr. Atkinson obtained her Ph.D in Counselor Education from the University of Pittsburgh. She is a licensed psychologist with over 25 years experience.

Amy Skolen, works with the senior executives and business in assisting them to achieve the ultimate vision of how the company can best serve its target market by defining the values and related behaviors that ensures each individual’s as well as the company’s overall success. Ms. Skolen obtained her BS in Public Relations from Syracuse University and her MBA from the University of Akron. Ms. Skolen is also the developer of the “The Equine Business Experience”, a very successful and unique outdoor business simulation that utilizes horses in creating an accelerated learning environment for all levels and types of executive management, teams, and work groups.

InterLINK Management Consulting is one of the 25 largest consulting firms in the Greater Pittsburgh area comprised of senior level consultants. They work together with their clients to deliver creative and integrated, enterprise-wide Leadership and Management Systems. For more information on InterLINK click on their website www.interlinkbusiness.com.

Week 2 — Brainstorming

DIANE M. HARRIS
D. M. Harris Associates, a full service qualitative research firm, has helped many companies reach their objectives over the past twenty years. A partial list of clients includes:

  • Procter & Gamble
  • The Scotts Company
  • Fisher-Price
  • Little Tikes
  • H.J. Heinz
  • Frito-Lay
  • S. C. Johnson
  • Warner Lambert

Diane Harris is first and foremost skilled and experienced at uncovering and reporting consumer insights that can help businesses maximize their opportunities. Diane’s interviewing style is warm and involves making the consumer feel comfortable and valued. Active listening is utilized, as are creative techniques when straight talk doesn’t reveal all that lies beneath the surface.

Diane began her career with Procter & Gamble in their Market Research Department (now known as CMK) as an employee for nearly 11 years, where she managed Qualitative Research for the entire company. She has conducted over 4000 focus groups, in-depth and teleconference interviews with all types of consumers ranging from three-year-olds to Cardiovascular Surgeons. A sampling of the types of research studies she has conducted includes strategic positioning, advertising, television programming, product development, packaging and concept optimization.

Qualitative Research techniques of all types are utilized to get results that deliver the information you need to move your business forward: focus groups, in-depth one-on-one’s, telephone focus groups, creative idea generation sessions, on-line focus groups, mini ethnographies and more.

Diane is a current Board Member and Vice President of Qualitative Research Consultants Association (QRCA), a professional organization representing over 800 qualitative research consultants worldwide, and an active member of the Professionalism and Communications Committees. She also is a member of the American Marketing Association.

Contact Diane at dmharrisas@aol.com
Phone — 724-283-6080
Cell — 724-321-6412

Week 3 — Voice

LYNDA WALTNER STUCKY
Lynda Waltner Stucky is the founder and owner of ClearlySpeaking. She has more than 10 years of experience working with groups and individuals with various communication challenges. She has coached individuals in the areas of accent modification, care of the professional voice and vocal dynamics. She has educated various groups on voice issues including music and drama students, Community College students, Fred Pryor employees, the New Voice Club and Toastmasters. She has provided accent modification services to employees at several companies and to private clients representing six different countries.

Ms. Lynda Stucky earned a Master of Arts in Speech Pathology from the University of Kansas Medical Center.

Contact Information
Lynda Waltner Stucky, M.A., CCC-SLP
ClearlySpeaking
T: 412.264.1717
E: lwstucky@comcast.net

Week 4 — Presentation Skills

JAN FERRI-REED, Ph.D.
Jan is a frequently featured speaker, active consultant and sales professional. She provides consulting and training services to clients in a wide variety of industries. Service areas include leading and managing others, partnering through change and influencing skills. KEYGroup® clients whom Jan serves include: GlaxoSmithKline, MBNA America, Pitney Bowes, AT&T Wireless, PPG Industries, Inc., MARC Advertising and US Steel to name a few.

Jan is President of KEYGroup®, a Pittsburgh-based consulting company.