The BMA Presents the 2006-2007 Lunch and Learn Series

Taking the Heat out of a Product Launch

Using an integrated marketing approach, PPG successfully launched Solarban 70XL glass, a revolutionary product that blocks heat from the sun reducing energy consumption in buildings.

Learn how PPG’s architectural glass business collaborated with marketing partners to create an award winning and highly successful advertising and public relations program. PPG used a blended approach, utilizing both traditional and new media vehicles to get the message out to their divergent audiences. Join the BMA and PPG and its partners to discover the simple insights into how they created a successful marketing program.

You’ll learn:

• How integrating a collaborative team creates an environment for success
• What components go into a successful advertising program with measurable results
• How thoughtful public relations can dramatically extend reach

PPG Marketing Partners:

• Blattner Brunner
• Mullen
• Pipitone Group
• Yearick-Millea
• Vance Wright Adams

Come early and network!

	When:	Thursday, February 15th, 2007 Registration and networking: 11:30 a.m. — Noon Lunch and program: Noon — 1:00 p.m.
	Where:	The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222
	Attire:	Business Attire
	Fee:	$25 for BMA-Pittsburgh members $40 for nonmembers $15 for students

Register by Friday, February 9, 2007. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Dave Borland at 412-781-2099 or dcborland@comcast.net.

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