As organizations grow and evolve, it becomes necessary to look at the brand and determine if it has the ability to grow. Robert Morris University is no different. In evaluating the brand, they were were forced to make a choice: leave the brand unaltered, establish a completely new identity, or elevate the existing brand. Join BD&E and Robert Morris as they discuss the decisions they made, the process they went through, and the deployment of the strategy.
You'll learn:
Come early and network!
| When: | Thursday, February 16, 2006 Registration and networking: 11:30 a.m. Noon Lunch and program: Noon 1:00 p.m. |
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| Where: | The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222 |
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| Attire: | Business Attire | |
| Fee: | $25 for BMA-Pittsburgh members $40 for nonmembers $15 for students |
To register for this event, please visit www.cvent.com and enter the event code 43NWZSQDVWR in the RSVP for event section. Register by Friday, February 10, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Melissa Jones at 412-394-5684 or mjones@bccz.com.