The BMA Presents the 2005-2006 Lunch and Learn Series

Robert Morris University — Elevating the Brand of a Growing Organization

As organizations grow and evolve, it becomes necessary to look at the brand and determine if it has the ability to grow. Robert Morris University is no different. In evaluating the brand, they were were forced to make a choice: leave the brand unaltered, establish a completely new identity, or elevate the existing brand. Join BD&E and Robert Morris as they discuss the decisions they made, the process they went through, and the deployment of the strategy.

You'll learn:

Come early and network!

When: Thursday, February 16, 2006
Registration and networking: 11:30 a.m. — Noon
Lunch and program: Noon — 1:00 p.m.
Where: The Rivers Club
301 Grant Street
One Oxford Centre
Level 4
Pittsburgh, PA 15222
Attire: Business Attire
Fee: $25 for BMA-Pittsburgh members
$40 for nonmembers
$15 for students

To register for this event, please visit www.cvent.com and enter the event code 43NWZSQDVWR in the RSVP for event section. Register by Friday, February 10, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Melissa Jones at 412-394-5684 or mjones@bccz.com.

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