Registration and networking: 11:30 a.m. — Noon
Lunch and program: Noon — 1:00 p.m.
301 Grant Street
One Oxford Centre
Level 4
Pittsburgh, PA 15222
$40 for nonmembers
$15 for students
Bradford, PA based Zippo has been producing the same product since 1932. How has this brand stood the test of time? Join the BMA and Patrick Grandy, Marketing Communications Manager, from Zippo to learn how historical events have affected the brand and how exposure from Hollywood has helped secure Zippo’s place in popular culture. Why has this product been so successful and how has the brand maintained its relevance? Hear the secrets behind the brand’s longevity, learn about a new array of brand extensions, and take away ideas to apply to your company.
You’ll learn:
Come early and network!
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When: | Thursday, May 18, 2006 Registration and networking: 11:30 a.m. — Noon Lunch and program: Noon — 1:00 p.m. |
| Where: | The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222 |
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| Attire: | Business Attire | |
| Fee: | $25 for BMA-Pittsburgh members $40 for nonmembers $15 for students |
To register for this event, please visit www.cvent.com and enter the event code 4GN6NYMDK5N in the RSVP for event section. Register by Friday, May 12, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Dave Borland at 412-781-2099 or dcborland@comcast.net.