The BMA Presents the 2006-2007 Lunch and Learn Series

Fixing the Marketing–Sales Disconnect

The misalignment between B-to-B Marketing and Sales organizations wastes lots of time and costs lots of money. Most marketing and sales managers think that there’s not much they can do about this dysfunctional relationship, but fortunately they’re dead wrong.

Based upon research from more than 250 companies, this presentation will show attendees how to get marketing and sales professionals to re-engage at a more strategic level to create a Synchronized Marketing and Sales Ecosystem where:

Marketing and sales are aligned around what the customers need and how they buy.
Value propositions are more customer relevant and differentiated.
Marketing and sales speak with a single voice.

About the Speaker

Robert J. Schmonsees, Principal, RJS Associates
Bob Schmonsees has more than 30 years of experience building and running successful high tech companies and marketing and sales organizations. His new book, “Escaping The Black Hole...Minimizing the Damage from the Marketing-Sales Disconnect” (Thomson-AMA 2005) is getting rave reviews and is quickly becoming the definitive work on marketing and sales alignment and effectiveness.
Click for more information about Mr. Schmonsees

Come early and network!

	When:	Thursday, September 21, 2006 Registration and networking: 11:30 a.m. — Noon Lunch and program: Noon — 1:00 p.m.
	Where:	The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222
	Attire:	Business Attire
	Fee:	$25 for BMA-Pittsburgh members $40 for nonmembers $15 for students

Register by Friday, Sept. 15, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Dave Borland at 412-781-2099 or dcborland@comcast.net.

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