The BMA Presents the 2006-2007 Lunch and Learn Series

Fixing the Marketing–Sales Disconnect

Embracing the opportunities presented by an Internet-enabled customer base is no longer a choice…it should be a critical component of your businesses marketing and communications plan. Technology has evolved to a point where these solutions can be implemented in an efficient and productive manner. Join the BMA and ExactTarget to discuss how a specific component – permission-based e-mail – can impact your business.

The days of “batch and blast” email are over. Business-to-business marketers are now discovering the immense power of permission-based e-mail for converting prospects to customers and increasing brand loyalty throughout the customer lifecycle. This session will:

• Discuss how businesses can embed e-mail engagement into all aspects of their marketing mix
• Review how communication costs can be reduced, while producing better and more measurable results
• Showcase best practices and case studies with an emphasis on proven results

Come early and network!

	When:	Thursday, October 19, 2006 Registration and networking: 11:30 a.m. — Noon Lunch and program: Noon — 1:00 p.m.
	Where:	The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222
	Attire:	Business Attire
	Fee:	$25 for BMA-Pittsburgh members $40 for nonmembers $15 for students

Register by Friday, October 13, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Dave Borland at 412-781-2099 or dcborland@comcast.net.

Close Window