Developing Marketing Concepts that are “Made to Stick”
Join Dan Heath and the Business Marketing Association for a special breakfast event, designed to make you think and make you better. This thought-provoking event will give you an idea of what makes ideas sticky, and, more importantly, how you can make your ideas stickier.
As marketers, we are consistently being asked to communicate concepts, strategies, and ideas that will resonate with our constituents. A lot of effort is taken to understand the dynamics of situation and to craft the message that you hope will remain in the end-users mind. Now, you just need to make sure you put your best foot forward.
Why do some ideas thrive while others die? And, how do we improve the chances of worthy ideas? Join the BMA and Dan Heath, Co-author of the best selling book “Made to Stick: Why Some Ideas Survive and Others Die,” as we delve into the difficulty of developing ideas that can stand the test of time.
This presentation is designed to give you an overview of ideas that “stick” and provide you insights into methods that can make your ideas stickier. “Made to Stick” was developed to help transform the ways we communicate ideas. The goal of this event is to provide insights and recommendations to help make your ideas stickier and increase your performance.
Speaker: Dan Heath
Dan is the co-author of the New York Times and Wall Street Journal bestselling business book
Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in
January 2007. Made to Stick describes the traits that link sticky ideas of all kinds, from urban legends
to corporate mission statements to advertisements. The book has received coverage in a wide range of
media outlets including The Today Show, MSNBC, Time Magazine, U.S. News & World Report, People,
USA Today, and the Wall Street Journal. Dan has taught and consulted on the topic of “making
ideas stick” with audiences from organizations including Nissan, Microsoft, Home Depot, Fannie
Mae, the Aspen Institute, and West Point.
Dan and his brother Chip also write a column called “Made To Stick” for Fast Company magazine. Currently, Dan is a Consultant at Duke Corporate Education in Durham, North Carolina. He designs and teaches in executive education programs for clients such as Microsoft, Dow, and Home Depot. Prior to Harvard Business School, Dan co-founded a company called Thinkwell in Austin, TX. Thinkwell produces innovative new-media college textbooks that incorporate new approaches to learning: multimedia rather than print, interactive rather than static, engaging rather than encyclopedic. Dan managed the editorial and marketing departments of Thinkwell and won several Addys and a NewMedia Invision Award for his marketing campaigns. Thinkwell has been operating successfully since 1997.
Come early and network!
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When: | Tuesday, October 30, 2007 Registration and networking: 7:30 — 8:00 AM Breakfast & Program: 8:00 — 9:15 AM Book Signing: 9:15AM |
| Where: | The Rivers Club — 4th Floor One Oxford Center Pittsburgh, PA |
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| Attire: | Business Attire | |
| Fee: | $40 for BMA-Pittsburgh members $55 for nonmembers $30 for students |
PLEASE NOTE: Payment to be made at the door, cash or check only. Please make checks payable to BMA Pittsburgh.
Register by Friday, October 26, 2007. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call David Borland at (412) 781-2099 or dcborland@comcast.net.