The BMA Presents the 2006-2007 Lunch and Learn Series

1:1 Marketing — Get a Better Response from Your Direct Mail

It’s called many things — 1:1, Personalization, Variable Data printing, CRM marketing or loyalty marketing. But it all boils down to direct mail marketing that is relevant to each specific customer.

1:1 marketing dramatically increases return on investment because the content and offer in each message is personalized and targeted to each individual. Join the BMA and Hewlett Packard to discover the unique features of this printing technique and how it differs from traditional printing.

You’ll learn:

• How does 1:1 work in layman’s terms?
• Data — What is needed to achieve maximum results?
• What is a pURL and how does it work with 1:1 mailings?
• Who has done this and what did they achieve?

Speaker — Jeffrey A. Dowd
Mid-Atlantic Business Consultant — HP Indigo

Come early and network!

	When:	Wednesday, November 15th, 2006 Registration and networking: 11:30 a.m. — Noon Lunch and program: Noon — 1:00 p.m.
	Where:	The Rivers Club 301 Grant Street One Oxford Centre Level 4 Pittsburgh, PA 15222
	Attire:	Business Attire
	Fee:	$25 for BMA-Pittsburgh members $40 for nonmembers $15 for students

Register by Friday, November 10, 2006. Cancellations are required 24 hours in advance to avoid being billed. Questions? Call Melissa Jones at 412-394-5684 or mjones@bccz.com.

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