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CHAPTER EVENTS
Monthly Events
| April 23, 2009 |
“Marketing Communications — Your Legal Rights and Protections”
by Heather Heidelbaugh
Babst, Calland, Clements and Zomnir
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| March 19, 2009 |
“Smarter Marketing: The 7 Ways to Reduce Marketing Cost, Increase Impact and Make More Money”
by Dan Droz
President of Droz and Associates
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| February 19, 2009 |
“Riding the Big Green Wave: TRACO’s Success in Green Marketing”
by Robin Randall
TRACO’s Vice President of Corporate Marketing
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| January 15, 2009 |
“The Realities of Marketing ROI”
by Dr. Ralph Oliva
Executive Director of the Institute for the Study of Business Markets at Penn State University’s Smeal College of Business
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| November 20, 2008 |
“ABM/Forrester Study Looks at Decision-Makers’ use of Media”
by Nick Ferrari
Executive Vice President American Business Media
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| October 16, 2008 |
“Can’t we all just get along? Bridging the gap between sales and marketing! ”
by Susan Allen
Chief Executive Officer of DataBanque
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| September 25, 2008 |
“Generational Marketing and Communications Strategy”
by Chuck Underwood
President of the consulting firm, The Generational Imperative
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If you are interested in joining — or if you would like to be on our mailing list — send an e-mail message with your contact information to our VP, Membership
Dorothy Clark.
Past Events
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