CHAPTER EVENTS

Education Series 2007

Spotlight On: Product Launches
Community College of Allegheny County , Allegheny Campus — North Side

Lunch and Learn Series

April 17, 2008	“Marketing “Green” to the Commercial Construction Market” by Jeaneen Zappa Deputy Director of the Green Building Alliance
October 30, 2007	“Developing Marketing Concepts that are Made to Stick” by Dan Heath Co-author of the business book Made to Stick: Why Some Ideas Survive and Others Die
September 26, 2007	“Creating a Win-Win Marketing Approach — Even in Tough Times” by Brian Chiera, Senior Director of Sales and Marketing for the Pittsburgh Pirates
April 19, 2007	“Packaging Your Community Program — Highmark Healthy High 5” by Kweilin Nassar Project Director of Highmark Healthy High 5
March 15th, 2007	“Under-Utilized Referral Streams” by Michelle R. Donovan, Owner of Pinnacle Training Services and The Referability Expert!
February 15, 2007	“Taking the Heat out of a Product Launch” by PPG
November 15th, 2006 Wednesday	“1:1 Marketing — Get a Better Response from Your Direct Mail” by Jeffrey A. Dowd, Mid-Atlantic Business Consultant — HP Indigo Download Presentation
October 19, 2006	“How to incorporate e-mail into your corporate marketing and communications strategy...and deliver measurable results” by ExactTarget
September 21, 2006	“Fixing the Marketing–Sales Disconnect” by Robert J. Schmonsees, Principal RJS Associates Download Presentation Buy Bob's Book
May 18, 2006	“A Snapshot of a Legacy Brand — Zippo” by Patrick Grandy, Marketing Communications Manager, Zippo
March 16, 2006	“Current Internet Trends and Technologies” Panel Discussion
February 16, 2006	“Robert Morris University — Elevating the Brand of a Growing Organization” by Jeff Flick, Principal, BD&E
January 19, 2006	“LANXESS Stepping out of the Bayer Shadow” by Randy Dearth, President and CEO of LANXESS
November 17, 2005	“Everything You Ever Wanted to Know About Creating a Winning Response to a Request for Proposal (RFP)” Panel Discussion
October 20, 2005	“Research Made Easy” by The Carnegie Library of Pittsburgh
September 15, 2005	“Pittsburgh Paints: Finding a Unique Voice to Market a New Color Program” by Dee Schlotter, Manager, Marketing Communications, Pittsburgh Paints

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