The BMA Presents the 2002-2003 Lunch and Learn Series
Professional Development Series
For the Business-to-Business Marketer
The 2002-2003 program kicks off on September 19 with Bill Flanagan, Project Director, The Image Gap Project
Ramada Plaza Suites and Conference Center
One Bigelow Square, Downtown
Thursday, September 19, 2002
11:45 a.m. — 1:15 p.m.
Cost: $25 for BMA Members – $35 for nonmembers.
Please pay with cash or check. There is a 24-hour cancellation notice required, or you are responsible for the event fee.
“Positioning the Pittsburgh Region”
You’ve heard the buzz around town and read about it in the papers. Find out first hand from Bill Flanagan how the Image Gap Project is going to show the world what Pittsburgh has to offer—and how you will benefit!
The Pittsburgh region has spent a decade making itself more competitive by improving the regional “product.” Yet the rest of the world may be largely unaware of what has happened. There is a gap between perception and reality about our region, one the PRA hopes to address through the Image Gap Project—a consortium of organizations that are teaming up to develop a positive shared message about Pittsburgh.
Bill Flanagan is chief communications officer for a joint venture of four major economic development organizations: the Allegheny Conference on Community Development, the Pennsylvania Economy League/Western Division, the Pittsburgh Regional Alliance and the Greater Pittsburgh Chamber of Commerce. He also hosts “The Sunday Business Page” on KDKA-TV, a program the Conference produces in partnership with the television station.
Join us to find out how you, as a marketing professional, can add value to the Image Gap Project and how your organization will benefit from it.
Please join us! RSVP by September 13 to Lynne Geiger by phone at 412-394-6678, or by email lynne_geiger@marsteller.com.
Thanks to Metal Photo Service Inc. for their help in producing and distributing this announcement.
BMA – Pittsburgh ·
P0 Box 571 ·
Pittsburgh, PA 15230
© Copyright 2002
