PAST CHAPTER EVENTS

Education Series 2007

Spotlight On: Product Launches
Community College of Allegheny County , Allegheny Campus — North Side

April 17, 2008	“Marketing “Green” to the Commercial Construction Market” by Jeaneen Zappa Deputy Director of the Green Building Alliance
October 30, 2007	“Developing Marketing Concepts that are Made to Stick” by Dan Heath Co-author of the business book Made to Stick: Why Some Ideas Survive and Others Die
September 26, 2007	“Creating a Win-Win Marketing Approach — Even in Tough Times” by Brian Chiera, Senior Director of Sales and Marketing for the Pittsburgh Pirates

Education Series 2006

Power Tools for Your Marketing Workforce Development
In the Regional Enterprise Tower (formerly the Alcoa Building)

April 19, 2007	“Packaging Your Community Program — Highmark Healthy High 5” by Kweilin Nassar Project Director of Highmark Healthy High 5
March 15th, 2007	“Under-Utilized Referral Streams” by Michelle R. Donovan, Owner of Pinnacle Training Services and The Referability Expert!
February 15, 2007	“Taking the Heat out of a Product Launch” by PPG
November 15th, 2006 Wednesday	“1:1 Marketing — Get a Better Response from Your Direct Mail” by Jeffrey A. Dowd, Mid-Atlantic Business Consultant — HP Indigo Download Presentation
October 19, 2006	“How to incorporate e-mail into your corporate marketing and communications strategy...and deliver measurable results” by ExactTarget
September 21, 2006	“Fixing the Marketing–Sales Disconnect” by Robert J. Schmonsees, Principal RJS Associates Download Presentation Buy Bob's Book
May 18, 2006	“A Snapshot of a Legacy Brand — Zippo” by Patrick Grandy, Marketing Communications Manager, Zippo
March 16, 2006	“Current Internet Trends and Technologies” Panel Discussion
February 16, 2006	“Robert Morris University — Elevating the Brand of a Growing Organization” by Jeff Flick, Principal, BD&E
January 19, 2006	“LANXESS Stepping out of the Bayer Shadow” by Randy Dearth, President and CEO of LANXESS
November 17, 2005	“Everything You Ever Wanted to Know About Creating a Winning Response to a Request for Proposal (RFP)” Panel Discussion
October 20, 2005	“Research Made Easy” by The Carnegie Library of Pittsburgh
September 15, 2005	“Pittsburgh Paints: Finding a Unique Voice to Market a New Color Program” by Dee Schlotter, Manager, Marketing Communications, Pittsburgh Paints

Education Series 2005

REAL Challenges : REAL Solutions
11 Stanwix Street, 5th Floor, Downtown Pittsburgh

Lunch and Learn Series

May 19, 2005	“Marketing Through a Distributor Network” by Sharon Willochell, Chief Operating Officer of Leed’s
March 24, 2005	“Decoding the Riddle of Online Marketing — It’s Easier Than You Think!” by Paul Cannella, Director of Online Sales, McGraw-Hill Companies Presentation Resources: Benefits of Web Advertising IAB’s 28 Reasons to use Interactive Advertising Complete Presentation (2,762 Kb)
February 17, 2005	“Elevating the role of marketing in a sales-driven company” by Douglas Colafella, Manager – Public Relations, Strategic Energy
January 20, 2005	“Ethics in Marketing: It’s all about money vs. It’s all about who you know” by Raymond Jones, professor of Business Ethics and Organizational Behavior Department at the University of Pittsburgh.
November 11, 2004	“Leading a Killer Brainstorming Session: Secrets behind creative idea generation” by Diane M. Harris D.M. Harris Associates
October 21, 2004	“Life in the Fast Lane: Are you keeping up with change?” by Peak Performance Management
September 16, 2004	“Internal Marketing Strategies” by Duquesne Light, Enterprise Rent-A-Car, American Red Cross, Mullen Advertising and Burson-Marsteller.

Education Series 2004

4 Hours … 4 Experts
11 Stanwix Street, 5th Floor, Downtown Pittsburgh

Lunch and Learn Series

May 20, 2004	“Marketing on a shoestring — Get your tin cup ready!” by Mariann Geyer Executive Director of the Pittsburgh Downtown Partnership
March 18, 2004	“Digital Asset Management — How to Leverage the Value of an Organization’s Visual Assets ”
February 19, 2004	“A Case Study in Composure: Staying on Message in Times of Turmoil” by Fr. Ron Lengwin Spokesman for the Catholic Diocese of Pittsburgh
January 15, 2004	“Transforming a regional bank to a global financial service company” By Peter Hayes, Director of Corporate Marketing for Mellon Financial Corporation
November 20, 2003	“The Trade Show Animal: Dinosaur or Chameleon?” by Charley Biggs Global Manager of Trade Shows & Exhibits Kennametal
September 18, 2003	“Phase 2 :The Image Gap Initiative Process” Moderated by Arnie Begler, Vice President, Senior Business Consultant Blatner Brunner
September 18, 2003	“Innovative Treatment Propels Respironics C:Flex – A lesson in successful product launches” by Jay Vreeland, Global Product Manager of Sleep Therapy Devices Respironics

BMA – Pittsburgh · P0 Box 571 · Pittsburgh, PA 15230
© Copyright 2003